Hall of fame radio personality Bobby Rich, legacy station manager Jim Arnold and local downtown champion Fletcher McCusker have joined forces to launch a new Tucson owned-and-operated commercial radio station in Tucson at 101.7FM and AM830
The trio of well-known Tucsonans recently acquired the stations from Family Life Radio after its move to 104.1 and have converted to an original format of music and local, live personalities.
Branded as The DRIVE, KDRI Tucson originates 24/7 broadcasting from Scott and Broadway downtown. The station is designed to appeal to baby boomers whose radio options have become overlooked and underserved by local radio. With a catalog of over 2,000 songs, the distinctive presentation will be unlike anything in the region and maybe in the country.
Listeners can hear the KDRI-AM830 signal while driving from the Mexican border to Phoenix and the new management is enhancing the AM broadcast to improve sound quality. The DRIVE 101.7-FM signal can be heard all over the Tucson valley, allowing for frequent road reports and local information. The music will be familiar without playing the same 40 songs over and over, and you’ll be able to connect with local, live DJs.
The DRIVE launched the new format at 6 a.m. on Aug. 5 after a few days of signal testing that had many Tucsonans wondering what the heck was going on with the former Christian stations!