In the storied world of radio broadcasting, few names shine as brightly as "Sunny Jim" Arnold. His journey from a small-town studio technician to a titan in the industry is nothing short of legendary, a testament to his talent, tenacity, and an unrelenting passion for the medium.
Early Beginnings in Marion, Indiana
Born and raised in Marion, Indiana, Jim's passion for broadcasting began early. As a teenager, while his peers were navigating the typical high school experiences, Arnold was already laying the foundation for his future career. Working as a studio technician at a local TV station during his junior and senior years of high school, he quickly learned the ropes of the broadcasting world. This hands-on experience fueled his ambition and set him on a path that would soon lead him to the University of Arizona.
From Arizona to the Airwaves
While attending the University of Arizona, Arnold continued to hone his craft. He made his first foray into radio during the summer between his freshman and sophomore years, working as a newscaster at a local Marion radio station. But it was his sophomore year that marked a significant turning point in his career. Arnold was hired as the 6 p.m. to midnight weekend DJ at KOLD-AM 1450, a station with a diverse programming schedule that included news, easy listening, and Top 40 hits at night.
It was at KOLD that that he encountered John Wasley, a mentor who would play a crucial role in his early development. Wasley, who later became an attorney in Oracle, AZ, recognized Jim's potential and helped him navigate the complexities of the radio industry. Arnold's time at KOLD was marked by a series of strategic moves from station to station, each one bringing better hours, more pay, and valuable experience in different formats, from Top 40 to Adult Contemporary.
The Move to Country Radio and the Birth of "Sunny" Jim
Jim's transition to country radio was a pivotal moment in his career. It was Bob Scholz at KHYT who first identified Jim's natural fit for the country format, bestowing upon him the nickname "Sunny Jim." This moniker would stick and become synonymous with Arnold's affable, upbeat on-air persona. Scholz introduced Arnold to Jim Slone of KHOS, and after a single meeting, Arnold was hired as the morning DJ at KHOS.
Jim Slone, a figure who would become both a mentor and a lifelong friend, played an instrumental role in Arnold's rise. When Slone acquired KCUB 1290, Arnold was among the first to be brought over from KHOS. Under Arnold's guidance, KCUB quickly rose to prominence, not only becoming Tucson's top country station but also one of the leading stations in the market. The station's success was recognized on a national level in 1976 when Billboard magazine named KCUB the Grand International Radio Station of the Year.
Accolades and Evolution
Jim's talent did not go unnoticed. In 1976 and 1977, he was honored as a top five finalist for Billboard's Country Music DJ of the Year, a prestigious accolade that recognized his influence in the industry. Although he didn't take home the top prize, Jim Arnold's impact was undeniable, and he humorously considered himself a close second.
In 1978, he transitioned from on-air talent to station management, taking the reins as general manager of KROD/KLAQ in El Paso. This move marked the beginning of a new chapter in his career, one that saw him build and manage radio and television stations across the country. His leadership at KROD/KLAQ and the creation of a brand-new station, KRUX in Lubbock, TX, solidified his reputation as a formidable force in the industry.
A Legacy of Leadership
Jim Arnold's career continued to ascend as he moved into television, taking on roles in station operations, programming, and sales management. By 1991, he had risen to the position of CEO at WMSN Fox 47 in Madison, WI, a role that would lead to similar positions at KJAA/KAMR in Amarillo, TX, and eventually, a return to Tucson as CEO of KOLD-TV in 2000.
Jim's dedication to his work was unwavering, even in the face of personal challenges. In 2010, he retired to care for his seriously ill son, a testament to his commitment to family. After his son's passing in 2012, Arnold returned to the industry, taking on the role of CEO for KGUN/KWBA-TV and overseeing multiple radio stations under Journal Broadcasting and later Scripps.
The Final Chapter: Retirement and Legacy
In 2017, Jim Arnold retired for the second time, capping off a career that spanned decades and left an indelible mark on the broadcasting industry. However, retirement didn't keep him away for long. In 2019, he became a partner in The Drive Tucson 101.7 FM/AM 830, alongside Fletcher McCusker and Bobby Rich. Arnold's involvement in this venture was a final flourish in a career defined by innovation, leadership, and a deep love for radio.
In 2023, with the acquisition of the station by Bustos Media, Jim decided to retire once more, this time for good. His retirement marks the end of an era, but his legacy will continue to inspire and influence broadcasters for generations to come, even if they do listen to country music (wink).
At The Drive Tucson, we consider ourselves fortunate to have worked alongside one of the true legends of broadcasting—our dear friend and partner, "Sunny" Jim Arnold. His story is not just one of professional achievement but of a man whose warmth, kindness, and unwavering dedication touched everyone he met. As we reflect on his remarkable career and contributions, we do so with deep gratitude and affection.
We love you, Jim!
Thank you for paving the way, for those here today.
Photo cred: Arizona Daily Star | Jim Arnold
