Bobby Rich

Weekdays 5:30-10:00 AM

What can we say about this guy? Bobby is a life-long radio broadcaster, programmer and manager. His radio trip started in a small town in Washington State, followed by stops that included Los Angeles, New York, San Diego, and Seattle before landing in Tucson 1992. The self-proclaimed “non-controversial, provocative, non-offensive, middle-of-the-road, Disc Jockey,” Bobby is a legendary radio person and a familiar, friendly and fun voice to a huge number of Tucsonans who heard him on 94.9 for over 25 years. Back and UN-retired, Bobby Rich says, “I am a unabashed believer in the value of radio, to our listeners, our community and our advertisers. Radio was my first love and it will be my last.”

Bobby Rich was elected to Arizona Broadcasters Hall of Fame. His show was named “Best In City” by Tucson Lifestyle and “Best Local Radio Show” in the AZ Daily Star Readers Poll, and Bobby was named Best Radio Personality by Tucson Weekly. Greater Tucson Leadership gave him their “Community Leadership Award.” Tucson Advertising Federation chose him for the prestigious “Golden Mic Award.”

Hill Bailey

Weekdays 5:30-10:00 AM

Hill moved to Tucson in 1987 and grew up on the east side. She was a Sahuaro High School Cougar until she moved to midtown and graduated from Tucson High. Hill went on to the University of Arizona to study media arts, and could be found hanging out on 4th Ave seven nights a week … including Christmas. She got her first taste of radio on the U of A radio station KAMP in 1998, and later moved to Colorado in 2000 to work in radio full time.

During her 10 years away from Tucson, Hill worked in radio throughout Colorado and California before returning to Tucson where she met her husband. They were married on a beach in Mexico and have adopted three rescue dogs through the years. By her late 30s, Hill and her husband were ready for a human baby, but like so many women, she needed some help. Thanks to a great fertility doctor, the Baileyʼs welcomed a daughter in March 2017, and she fills up Hill’s Instagram and Facebook.

During fertility treatments and pregnancy, Hill had to trade in her wine glass and instead found caking! She is self-taught through on line courses, and she loves to build custom cakes. Cautionary tale to future cakers: it is an expensive hobby! Hill is also looking forward to picking up another expensive hobby; either scuba or golf await her.

Ken Carr

Weekdays 10:00 AM-2:30 PM

Ken Carr is a media veteran who started his career in Nebraska. Notable because you know what comes from Nebraska donʼt you? Corn, corn, corn, corn. After falling off the cob in 2001, he fell in love with the incredible people and beautiful weather of Tucson and has lived here ever since. You’ve heard him on 93.7 KRQ, Z104.1, and Mega 106.3, and you’ve seen his work as Executive Producer at KGUN9 TV.

Since 2009, his Twitter account @WhatsUpTucson has featured 100% local content, including up-to-the minute local Tucson news and info. The site has more than 100,000 followers. Ken’s non-media interests include photography, waking his always sleeping dog Lucky, and watching his favorite TV show Live PD.

Mikey Esparza

Weekdays 2:30-7:00 PM

Mikey Esparza is a 30-year radio professional who started his career right here in Tucson. “I’m absolutely thrilled to be back in Tucson. My family is here and now so am I,” he says. “I live and breathe radio, it’s all Iʼve ever done.”

His years on the air have taken The Mikey Show to Dallas, San Francisco, San Diego, and now back home. And he’s done it well, seeing high ratings and motivating his listeners to fight hard battles to improve themselves and their surroundings. He has been there and done that, and now inspires others to move past their tough times. Mikey’s father’s battle with cancer has inspired him to put his effort into supporting others.

Maria Mendez

Evenings & Weekends

Maria Mendez has spent most of her 24 years on the radio in her hometown here in Tucson. She has also graced the airwaves in Sacramento, CA and Nashville, TN, but Tucson is her tierra. She is an accomplished musician, artist, BPM night club disc jockey, and actress, who appeared in the Hollywood box office smash Three Amigos starring Chevy Chase, Steve Martin, and Martin Short. She is best known for her sense of humor and loves anything to do with social media, reading, all things paranormal, and the strange and unusual. Maria believes radio is a part of her soul. Maria says “returning to Tucson radio is like coming home after a long trip away.”

Brenda Catalina


Brenda Catalina began her career in radio by volunteering at KXCI community radio. Her first paying gig was at KFAS in Casa Grande, to which she drove on a whim after hearing “ol’ blue eyes” had bought a station there. How many people can boast of having worked for Frank Sinatra? But Tucson was calling her back, and back she came, working over the the next 20 years for KTUC, The Cloud95, KXTZ Las Vegas, KHYT, and KIIM FM.

“When Bobby Rich called me about the concept of The Drive, I was floored,” Brenda said. “True Tucson radio, owned by Tucsonans and focusing on the needs of Tucsonans in my age group … How could I not want to be a part of this?”

Jason Crane


Jason Crane has been broadcasting and podcasting since the mid-90s, when he got his start in radio spinning jazz records on KUAZ here in Tucson. Since then he’s worked in radio all over the United States and in Japan, from news to talk to indie rock to jazz and more. If you’ve been in Tucson long enough, you might have been waited on by Jason at his family’s Coffee Etc. restaurants, or danced to his music with his own bands or with Ismael Barajas. Jason hosts the world’s longest-running jazz interview podcast, The Jazz Session, which started back in 2007 when nobody even knew what a podcast was. He’s also a published poet, a father of two teenage boys (both taller than he is), and husband to the fabulous Owen.