From its beginning The Drive Tucson has been all about “local.” Unlike the national chain stations, The Drive is locally owned and locally operated. Each staff member has solid roots in the Tucson community and a keen awareness of area happenings. With its unique music programming, emphasis on all things Tucson, the station has become the exemplar of everything about the city. In fact, The Drive can honestly proclaim it “IS” Tucson.
— Bill Van, Tucson musician and freelance writer